Right Nudge, right moment, right person with Pendo’s Orchestrate
Signal-Driven Nudges deliver more customer value.
Problem: Teams had signals but no unified way to act on them—generic, single-channel blasts missed timing and relevance.
What we shipped: A 0→1 product in Pendo that lets product & adjacent teams use behavioral + profile data to trigger the right nudge, right moment, right channel.
Impact: 2× shift from dormant → active users; first-try success 58% → 86%; median time on task 2:40 → 1:05; leading indicator TTFJ ~40%↓
Unifying Affiliate Workflows to Lift Conversions with Refersion
One Login, Clear momentum for customers.
Problem: Affiliates juggled two portals (discover brands vs. track conversions/commissions). Context switching and thin data slowed action and trust.
What we shipped: A single, web-responsive portal with a customizable dashboard, activity feed, and AI-powered Insight → Recommendation → Action (IRA) to streamline discovery, offers, communication, and payouts.
Impact: Conversions increased >2×; ad spend decreased by 30%
Turning Affiliate Intent into Revenue with Refersion’s Amazon Integration
The “Amazon effect” increased customer sales by 5x.
Problem: Brands selling on Amazon see strong conversion, but lack the data and tools to manage affiliates—dragging ROAS and growth.
What we shipped: Amazon API integration, role-based views, and a partner comms workflow that turned raw clicks into actionable signals and next best actions.
Impact: 3×+ conversion lift on tracked campaigns, more direct affiliates (higher-margin), a new revenue stream for Refersion, and higher customer satisfaction.
High Stakes Product thinking with UNOS
Clarity in the noise of organ transplantation saved lives.
Problem: Critical organ matches weren’t happening fast enough—too much noise, not enough signal.
What we shipped: A cleaner signal layer, a real-time medical record snapshot, and role-based dashboards that surface the next action.
Impact: Cut response time ~50% in a high-stakes domain; rebuilt trust in the data; enabled faster, coordinated action.
About me
I work at the intersection of design research, product strategy, and storytelling.
What makes me unique.
I am an orchestra conductor
Player-coach evangelist
Designer turned product thinker
Wanna-be storyteller extraordinaire
My design tenents.
Outcome-first, find the right-sized rigor
Think like a gardener; garden the system
Curiosity with a ship date
Stories move data
What makes me curious.
Responsible AI, ML, and LLMs.
Storytelling techniques; Matthew Dicks
UX/UI design trends
Marty Cagan Inspired product thinking.